(DOWNLOAD) "Marketing Research at the Vancouver 2010 Winter Olympic Games (Survey)" by Norm Seguin, Benoit O'Reilly " eBook PDF Kindle ePub Free

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eBook details

• Title: Marketing Research at the Vancouver 2010 Winter Olympic Games (Survey)
• Author : Norm Seguin, Benoit O'Reilly
• Release Date : January 01, 2010
• Genre: Sports & Outdoors,Books,
• Pages : * pages
• Size : 84 KB

Description

Introduction As researchers, opportunities to collect qualitative and quantitative data at major events that have vast reach and global following (i.e., 'mega-events') are rare, challenging and resource intensive in nature. This, coupled with the facts that (1) the existing number of true sport mega-events (e.g., Olympic Games, FIFA World Cup, Wimbledon, the Masters, Grey Cup, Commonwealth Games, Super Bowl) is low in relation to the cities seeking to host such events and (2) the resources for research tend to be more readily available around the hosting of a mega-events, renders the occurrence of a mega-event in your home country or region highly important for researchers. Depending on the nature of one's research and the specific mega-event in question, the famous phrase of 'a once in a lifetime opportunity' may fit this situation.

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